Empathize to the people in everything you make

Human centered design is not supposed to be only when we’re working on designing app or product but also when we make workshops, courses or even when we support people who affected by pandemic.
Ideally we do some research or survey of course, but if it’s not (in case that’s not about our daily job as designer/researcher, let say), at least we should have big instinct on having empathy so we can plan it how to make it right on the target/users. So it can become a Magnet. Useful. Effective and the users come to your product without hesitation. I know this is not a really ideal UX theory writings, but at least I’m saying here that we have to empathize in everything we make in this life. Even if it’s just by instinct.

If it’s for non profit and if you really want to help people, we can see a very good example on how people help others to give the free foods on the street, it’s more effective than waiting people come to your house to asking for your help in the crisis situation. In normal situation people could ask for help easier than in this crisis situation.

Let’s see how it works on this example:
In this crisis situation (I wouldn’t say specifically about pandemic in this case, it could be about anything);
Ani affected by the crisis situation. This is not a normal situation for her. In the normal situation she had a job, enough money etc. People can socialize normally with her. But not with today and unsure until when.

Choose the right action or situation for Ani to get the help easily for her physically and emotionally:
a. Reach out Brian in his house to asking for help about money or food, Brian will happily accept her visit, tho. But they don’t really know each other well, or even Brian is a stranger for Ani.
b. Brian offer the help such as free foods and money in a place for anyone who need it, so people can reach it out without need to confirm it personally. Not just for Ani.

If we choose โ€˜bโ€™ The trade off here is anyone can come to Brian’s place where he put all the foods, included those who don’t really need it. And Brian’s effort is bigger here. Yes, if it’s about food and money, then the risk is too big, then not really recommended. But if it’s about knowledge, digital course, for me personally…..it’s still okay although not really good if it happen, but at least more people can get help by this.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.