We don’t need to argue about Persona

Actually, I’m writing these 2 posts not when I do nothing. I’m writing this while hanging out with my family and kids 😅 on the weekend. Ok, so…there is nothing 100% right method or wrong method in design. The persona can be useful to make any design or feature-related decision with our stakeholders, so we…More

Product Design is…

Regardless of whether you care about the terms or not- We should designing the product that solves users’ problems. This means automatically (should be) align with the business goals too. How it can be possible? We should have already known and have found the problems on users first, that’s why we make the products, that’s…More